Workshop>> Be a Thought Leader & Leverage Social Media

How far do you want to go?

You are amazingly talented, GREAT at what you do, and you’d like to share your work and thoughts with a larger audience.  It’s easier today than ever before!  All you need is a clear strategy for your personal brand, combined with the knowledge and best practices for leveraging the power of social media to do it!

Who should attend?

  • Consultants, service professionals or small business owners who want increased sales without paying high advertising costs
  • Artists, photographers, musicians, DJs, or anyone with a creative job you want to promote and grow (or even a hobby you want to turn into a job!)
  • Writers, journalists and bloggers
  • C-levels, directors or any professional looking to stand apart from the crowd
Personal-Branding-Promotion-WORKSHOP-by-Angela-Carson

Each step is important to help you lay the foundation for your new personal brand!

Why this workshop?

Over the past 18 years, I’ve worked across three continents, leading the branding, public relations and marketing communications for lots of different startup companies.  So far in this decade, I was CEO of a branding and digital marketing company, I handled social media for Guns N’ Roses, and now I lead the MarCom team for a luxury travel company in China.  On a personal note, my 1st blog that I started in 2011 when I moved to India continues to be the Google ranked #1 ‘Bangalore blog’ amongst the thousands of active blogs out there.  Helping others with these workshops is a true passion for me and I’d love to help you see just how simple it is to build a personal brand that people will love to follow, and how that can translate quickly into increased revenue!

4 Personalised sessions just for you!

number 1 The first step is to clearly define your own personal brand (or that of your business) so that you attract the right audience. This 2-hour workshop digs in deep and requires your utmost honesty so we can define:

  • Who you are
  • What you care about
  • What you want
  • What your personality is
  • Who your target is
  • What you want to talk about

number 2 Step two is to create your personal social media strategy!  No two people are the same, just like no two brands are the same, so it is important that we define the strategy that’s right for you.  This way, you will focus only on those social media platforms that are going to be a great use of your time, leaving behind those that won’t help you reach your goals.

  • Define your strategy, built around the right tools for you
  • Setup and/or review your profiles and accounts

number 3 Now it’s time to go back to school with a little Digital Marketing & Social Media 101 class!  When should you post, how often, what type of content — these are all questions that will be answered.  Each platform is unique and there are tons of tips and tricks to help you push ahead, and just as many landmines that could make you lose followers quickly.  We will train you up so that you follow ‘best practices’ just like the big brands, to help you grow as a thought leader as efficiently as possible!  You’ll learn:

  • The #1 rule to never forget
  • Tips & tricks and pitfalls to avoid – customised just for you!
  • How to get into bed with Google so your content shows up in organic Google search results

number 4 Last but not least, step four is all about engagement and growing your online community.  Unless you are Apple or Lady Gaga, chances are that you will need to build up a relationship with your audience to gain their trust and have them act as brand ambassadors for you.  This truly is an art form that you can master, and we will dig right in during this last session and have you engage in real-time.  You’ll walk away with:

  • The ABCs of community management
  • Questions to ask yourself whenever you post
  • A guide on how to stay true to your brand, even when you don’t want to at times
  • A personalised calendar and schedule for your social media

Building your personal brand and learning the best ways to build an online community of evangelists can make or break your career.  Being good at engaging with people to promote your work could be the key to your success. It’s not about spending a lot of money, it’s about being a thought leader and maximising digital content to inspire others and differentiate yourself.

Your personalised one-on-one Workshop

  • Intro phone call to learn all about you and your goals
  • Sessions can be broken up to fit your schedule
  • Each workshop session is customised just for you in advance.  This ensures that our time is spent on YOU
  • After each lesson, you will receive an email from me with a MindMap chart highlighting the details of our session.  This will help you stay focused and to always remember the best practices you’ve learned
  • This workshop is available in person in Hong Kong, or via Skype or dial-in to a webinar type format around the world
  • …oh, and I am happy to be available as a mentor to you via Skype or email to answer questions as they may come up, so be sure to stay in touch!

To learn more about me, please visit my LinkedIn profile.

For more information, or for referrals, please email me at hello {at} expatangela.com